In the trailer, we catch our first glimpse of a feisty Robertson-as-Sophia making an unbelievable find at a thrift shop (and dispensing some harsh yet real advice to the store’s clueless owner) and overcoming obstacle after obstacle. In fact, when it seems Sophia’s eBay career is over in light of a few negative reviews and she might move home at the suggestion of her dad, the business-savvy upstart sets her sights on building her own retail platform from the ground up. She boldly declares, “I’ll start my own site. Maybe it’ll work, maybe it won’t, but it’ll be mine.”
Nasty Gal is an American retailer that specializes in fashion for young women. The company has more than 550,000 customers in over 60 countries. Founded by Sophia Amoruso in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine. Nasty Gal is based in Los Angeles. Amoruso originally began selling vintage clothes from her eBay account, and later switched to sell its own label of clothes, on her own website.